…when the atmosphere of your showroom doesn’t match the energy and excitement of your advertising, you lose a little something extra too.
~ Terry Lancaster, Dealer Marketing Magazine
You are the expert on your product, you understand your brand, you know what it takes to get units out the door to happy customers that return positive customer survey forms, create referrals, and return to your showroom when it is time to purchase their next vehicle.
You have taken care to hire top notch people. Sales staff, admin, service, leadership – they are professionals in the industry and take pride in their career.
You know your dealership, your staff, your customers, your market better than anyone.
We already know that.
So why spend the money to bring in a Titan host for your events?
Simply put, your host brings the extra that makes an event THE event.
Independent of commission, your Titan host is responsible for providing a fresh outlook, new energy, and a sense of urgency to your staff and your customers.
Titan hosts routinely bring a higher customer conversion rate. They do this by taking your already great sales staff and getting them ready to create an event atmosphere. The host isn’t competition – he is a resource.
A Titan host is well versed in the direct mail component. Because of this unique experience, he doesn’t experience “mail burnout” that is common on many showroom floors. He encourages the staff, rallies the customer, and takes pressure off your sales force so they can get about the business of selling more vehicles.
Hosts greet customers and walk them through the first steps, building a sense of excitement around your sale. Using experience gained over combined decades of car deals, your Titan host gains insight into your customer’s needs and wants through the fact finding and vehicle selection stages. Salesman are not only able to close more deals, but they retain techniques used by the host to grow their effectiveness even after the sale is over.