For marketers and business owners, one of the biggest urban legends is: Direct mail is dead…However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies.
~ Steven Pulicinella, Forbes Online, August 2017
While many things have changed in the automotive sale industry, one thing remains the same – the sale starts with the mail.
Anybody could do direct mail. Some people even do it well.
Titan Advertising executes it with intention.
A 2016 study from InfoTrends showed that
- 66% of direct mail is opened
- 82% of direct mail is read for a minute or more
- 56% of consumers who responded to direct mail went online or visited the physical store
- 62% of consumers who responded to direct mail in the past three months made a purchase
While the statistics are encouraging, professionals know that all direct campaign strategies are not equal. The real bang in the direct mail buck is intentional execution.
Well designed themes, compelling calls to action, effective piece count, targeted consumers, and integrated action plans are assembled together in a sum is greater than the parts solution that comes only from intentional, experienced, and attention to detail marketing.
The same InfoTrends study identified two areas that are cornerstones of the Titan approach.
- Personalization Makes a Difference – Printing a mail piece and dropping it on a postal code is easy. Creating consumer engagement that translates into units sold is intentional execution. Following your local market, utilizing multiple, effective lists in a strategic way, focusing attention not just on what works, but what works for your dealership is the differentiator in successful direct mail campaigns and Titan’s approach to each and every opportunity.
- Direct Mail Delivers a Demonstrable ROI – Your success is our success. This truth drives the purpose behind each strategy review before, during, and after the sale. We are committed to effective campaigns through review of real numbers with tangible results. We build on what works and identify areas for improvement every time we post a mailbox.